IT Career Google

This New Certificate from Google can advance your IT career

  • Tech
  • January 20, 2020

When Grow with Google launched the IT Support Professional Certificate, we aimed to equip learners around the world with the fundamentals to kickstart careers in information technology. Now, on the program’s two-year anniversary, we’re expanding our IT training offering with the new Google IT Automation with Python Professional Certificate. Python is now the most in-demand programming language, and more than 530,000 U.S. jobs, including 75,000 entry-level …

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b2c marketing

Understanding B2C Marketing

  • Tech
  • November 16, 2019

There are lots of acronyms in the entrepreneurial world. B2C, or business-to-consumer, is one of the most common. Contrast it with B2B, or business-to-business. If you’re in the Knowledge Commerce market, you might have a B2C business, a B2B business, or a business that markets to both companies and people. Whatever the case, understanding B2C marketing can help you build a more …

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Why Corporate Branding is Important for your Business

  • Tech
  • October 24, 2019

Think about the world’s biggest brands. Google, Apple, Nike, Coke Cola. Each one has a very distinct brand, and this kind of branding doesn’t happen by accident. Brands play with your emotions. They speak to your sense of style. They even tap into your values. The end result is brand loyalty, even if you don’t know it’s happening. So, why …

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TechPoint Interview: How I work

  • Tech
  • September 30, 2019

Once every week, we catch up with productive people in the African tech ecosystem (and beyond) to share their career journeys, favourite tools, and productivity hacks. This week we talk to Caleb Adoh, a digital strategist and marketing-technology enthusiast. In just five years since he graduated from university, Caleb has steadily climbed up the career ladder and now works as …

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Understanding AI for Dummies

  • Tech
  • September 12, 2019

Machine learning, a subset of AI, is an area that deals with familiarizing the machine with scenarios and predict its outcome by giving it multiple events to see the same event (sometimes with minor changes) so that the machine will be able to grab patterns that are common between them and make predictions in the future. It might be easier …

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Who is a Product Manager?

  • Tech
  • September 11, 2019

Have you ever wondered how a product makes it onto a superstore shelf? Who made that idea turn into reality? Perhaps you have your own product idea in mind and wonder just how to get the ball rolling. Learning how product management works is certainly the best place to start. According to the Business Dictionary, product management is the development, marketing and …

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Apple Event: What To Expect In 2019

  • Tech
  • September 10, 2019

The moment is finally here, Apple  fans. This morning at 10AM PT/1PM ET, the company will unveil the latest version of the iPhone. You can read up on all of the latest rumors here (or watch this handy video). You can also watch the live stream right here. The iPhone could well present a shift in the way the company positions its products amid slowing sales. The …

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