Understanding B2C Marketing
- November 16, 2019
There are lots of acronyms in the entrepreneurial world. B2C, or business-to-consumer, is one of the most common. Contrast it with B2B, or business-to-business.
If you’re in the Knowledge Commerce market, you might have a B2C business, a B2B business, or a business that markets to both companies and people. Whatever the case, understanding B2C marketing can help you build a more profitable business.
Those are the questions we’re going to address today. If you don’t fully understand how B2C marketing works, you might not gain the market share your business deserves.
However, we know that definitions don’t always provide enough information for entrepreneurs. That’s why we’ve also put together 9 examples of strategies to inspire you to become a better B2C marketer.
B2C marketing is a form of marketing that helps businesses communicate more effectively and persuasively with consumers. Instead of selling toner or SaaS software to a company, you’re marketing your products directly toward individual consumers.
One example of B2C marketing is television commercials for consumer products. You see a particularly tasty-looking snack food on a commercial and decide to try it next time you visit the supermarket.
However, physical products aren’t the only potential wares when it comes to B2C marketing.
Sure, your customers won’t pick your product off a shelf at the local mall. However, the way you communicate with them isn’t much different from a brick-and-mortar store owner.
The main difference is that your communication will take place primarily online. Plus, you’ll have to educate your prospective customer about exactly how your informational product will improve his or her life.
The goal behind any B2C marketing campaign is to convince a consumer to buy your product. That’s it. However, many different variables come into play before the final transaction actually occurs.
Essentially, leads become prospects and prospects become customers. But how do they move through the funnel?
The answer lies in B2C marketing.